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Sonia Rykiel for H&M Officially in Stores

02/20/2010 Featured Stories, Stories of the day No Comments

We recently attended a party,  to preview the Sonia Rykiel collection for H&M, with Chanel Iman on the turntable  and a packed house of  guests all hammering for their first chance to preview the collection.   We loved the use of bold colors and fun knits so we are thrilled to inform you that The Sonia Rykiel collection for H&M is officially in stores and is available in specially selected H&M stores worldwide beginning February 20th, 2010.

The collection for both woman and girls in addition to being bold and colourful,  features multi-stripes, rhinestones to the little black dress and of course “iconic knitwear collection,” for which Sonia is so known for;  Ms. Rykiel says “Knits were my destiny. I have always loved them. When I was a little girl, my mother knitted for me little black sweaters – which of course were impossible to find. Knits are happiness itself, a way of working on the body and playing with colors. They represent true freedom. A knit wraps and attaches. Every day, it wraps its sleeves around my neck and we vow to each other eternal love! I love the idea of this game and this passion, hand in hand with H&M.

Pieces from the collection range in price from $5.99 to $69.99 so there’s something for everyone.

(Images below thanks to H&M)

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Gallery of Images

February 18, 2010 - NEW YORK: Day seven of the Future of Fashion hosted by Robert Verdi at the Luxe Laboratory in New York City on February 18, 2010.
February 18, 2010 - NEW YORK: Day seven of the Future of Fashion hosted by Robert Verdi at the Luxe Laboratory in New York City on February 18, 2010.