Target Presents Fall 2010 Collection with a Dazzling Light Show at The Standard

Remember when I told you to get your lawn chairs and beach blankets ready for the Target Spectacular – because the retailer promised a show unlike anything anyone has ever seen before. Boy, did they deliver as the presentation was truly (for lack of a better word) spectacular.

Target, one of the world’s largest retailer, reportedly spent $1.5 million to produce the show. And, its easy to determine where the money was spent. Let’s see, Target rented 155 rooms at the swanky Standard Hotel, hired dozens of dancers, hired a composer to create original music, and let’s not forget about the light show. Its hard to put into words how fantastic this light show was and was truly a once in a lifetime experience.

Let’s see – remember Madonna’s Human Nature Video were dancers moved in these boxes to the music? Well the show was similar to that video, expect this presentation was 10000000000x better. There was this feeling of voyeurism as dancer after dancer peeked into a window and performed. And, then there was a feeling excitement and anticipation of what was to come.

Great show and great party with some notable attendees including Nina Garcia, Olivia Palermo, Katrina Bowden, and Harvey Weinstein, Georgina Chapman and so many more.

Take a look at the images from evening

Images thanks to Chance for Patrick McMullan and Marion Curtis for StarTracks