VF + Lacoste Host Royal Pains Premiere Party

Last night, Vanity Fair along with Lacoste joined forces to toast the cast of Royal of Pains as they celebrated the second season of the show. The premiere party was held at the Lacoste Fifth avenue Boutique, and was PACKED wall-to-wall with guests eager to mingle with the show stars; The celebration was complete cocktails and food.

The show is partly inspired from the real doctors at Doctors Without Borders. And, seeing as this was the premiere party I was hoping to catch a glimpse of the show during the party but sadly this was not the case. So, I drank the sparkling wine, enjoyed the hors d’oeuvres, and tried my darnedest not to bump into anyone by staying stationary – I was mildly successful. Though, I avoided the massive crowd, I still spotted Mark Feuerstein, along with Reshma Shetty as they cheerfully chatted with each other and friends. Quickly after spotting the two stars, while the party was fun, the crowded place was not. So, I found the exit and left.

Upon leaving guests received a $50 gift card to Lacoste. Sad, you didn’t get a card? Luckily, Lacoste is giving mood and offering the general public the opportunity to get a gift card. Want one? The process is simple and consumers who take the challenge will also help Doctor’s without borders.

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TFF: The Canadian Film Centre Party At Bubble Lounge

A Night of Dancing, Celebration at Music Against Myeloma Foundation

It was a night of celebration and hope at BLVD, located at 199 Bowery St., as the crowd gathered for a benefit against cancer.  The ticketed event (price range from $4 to $10000) supports the Music Against Myeloma Foundation.  So,  monies raised directly benefit IMF, the biggest Myeloma cancer foundation.

The night was sponsored by salesforce.com and the open bar was provided by Stella beer.  Mike Katz, the vice president of IMF, and a spokesperson for the night, was diagnosed twenty years ago with multiple Myeloma and was told he had two to three years to live, and is still fighting the disease.  The night was organized by Slava Rubin, who lost his father to Myeloma when he was in high school, and keeps his memory alive by his activism against this disease.

Music from Natalie Gelman, kicked off the nights celebration, followed by music from rock alternative band Canon Logic; and event finished with music from the headliner Eclectic Method who stole the show. The veejays have been touring internationally for eight years and no song or genre is safe with them as they can mix any track or record from Jay-Z to the Violent Femmes to Smokey Robinson to Elvis Presley to Lady Gaga to Nirvana to Rick James and many more. They’re mixes have you moving no matter how they spin it. Look for Eclectic Method mixes on Itunes or from your favorite underground music store.

The festive affair was complete with a number of giveaways through raffle, including a free month of yoga, book giveaways from Time magazine, and a week vacation to a tropical island. Gift-bags, included a 2 day pass to Equinox gym provided by Zachary Williams, two free music skins for cell phones from music skins.com, and a bag of potato chips proved by Pop chips.

It was a great night to fight for a great cause and everyone had fun in the process.

Cheers,

Lori Richardson

tokidoki for Sephora “Dangerously Fun” Launch Party

tokidoki, a funky and brightly animated-Japanese-inspired lifestyle brand founded by Italian designer Simone Legno, teamed up with up Sephora to create a delightfully fun makeup line that is youthful and hip.

To celebrate the collaboration, Sephora, held a “Dangerously Fun” themed preview party at Arena were products from the line were on display and guests were treated to mini-makeovers. The party was complete with an indoor skateboard rink, tokidoki inspired characters in costumes (like SANDY), a performance by the band Tina Parol, carnival style food, such as cotton candy and doughnuts. Best of all there was also a runway show demonstrating the products from the brand; and of course an appearance by tokidoki founder Simone Legno, who answered questions from eager guests as he presented the collection.

The line features the playfulness of the tokidoki universe characters along with great shades, for the eyes, lips and face along with tokidoki decorated tools and accessories. Proud of the collection Simone Legno, has said “the creation of these tokidoki cosmetics has given me a completely new way to express my characters and their universe,” and “doing it as a Sephora exclusive made perfect sense – they understand the relationship between fun, creativity, self-expression and color unlike any other retailer.”

Frankly, the result are rather impressive. So, don’t let the cute decor fool you because the colors from the collection are fierce – the Cromatico Eyeshadow Palette ($25) is certainly a must have for make-up lovers. And, the accessories are absolutely adorable. I love my tokidoki shirt, along with the make-up that I received just for attending.

Sadly, you will have to wait till May to get your hands on the tokidoki collection.

(Images via Highsnobette.com )

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Gristle: from Factory Farms to Food Safety book release party