I had the pleasure of attending a party at Swarovski Crystallized concept store in Soho for a preview of the Holiday Collection this past Thursday. The party was more like a “small” gathering and it felt like I must have just missed the “party” because it was pretty empty in there, but I  quickly found companionship in a glass of bubbly. Perhaps, because the crowd was so small guests were giving a one on one tour of the store and preview the collections of Swarovski elements for the holiday.

At 5,000 Square feet, the store its only of its kind and its unique in that it allows the customer to purchase exclusive crystals that were once only available to designers and buyers. It offers something like 2,000 CRYSTALLIZED™ – Swarovski Elements, an immense selection of crystal colors, in many shapes and cuts.   There’s a lot of shiny and fun crystals. The space is truly amazing.  There is an entire wall stocked with crystals of all shapes and sizes and colors.  The store also offers the customer an opportunity to purchase some of their exclusive designer collaborations.

Seriously the whole place is like a shiny playground, there are mannequins wearing spectacular glimmering gowns, display cases with filled with jewels and surprise, there is the cutest café in the back. Downstairs there was a beautiful lounge with huge photographs of style icons Marilyn Monroe, Audrey Hepburn and CoCo Chanel and sexy leather chairs. And, I gone with the wind inspired feel.

The store is so gorgeous that I almost didn’t want to leave.  But after ooohing and awwing over sparkly things for about a half hour, I grew tired and wondered what else there was to do.  To my happiness, there was goodie bag and in it a $50 gift certificate to shop online.  What a nice finishing touch.

The Swarovski Crystallized concept store is located at 499 Broadway.

By Jenaya Singleton with some edits from Lorna.

Swavorski Holiday Collection

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Around Town Last Night (ATLN):  Attended: Swarovski, Guess Store Re-opening and H&M party. Yesterday was an event packed evening with tons of bubbly. Now, you know that’s my favorite kind of night.

Anyways, I started my night at the Swarovski CRYSTALLIZED™ store in New York.  Upon entering, I was greeted with a glass of bubbly and was instructed to get my gift at the table. WHAT, WHAT! Shopping and bubbly, what way to start my evening!  And, t here was a 15% discount on all the bling and charms in the store.

Some Pictures  at the Swarovski CRYSTALLIZED store event

I then walked a couple of blocks to the Guess? store re-opening party hosted by Michelle Trachtenberg with Marie Claire.  The event also raised money for Oxfam and a $5 donation got you a gift bag that included $20 gift card to Guess.  Anyways, did you know the store was closed for five months? I had no idea but I am glad that its back up and running and that they’ve added additional square feet. You know what means? More  shopping.

I made my way to way to waiter because there’s nothing better than a cold glass of bubbly.  And, I spot none other than Kanye West future ex-wife Amber Rose in her Sunday best. It quickly crowded near my section so I took a picture of her and then walked around and then Spotted Lydia Hearst.  Also in attendance: Selita Ebanks, Kelly Killoren Bensimon, Phillip Bloc, and Heather Tom.

Pictures at Marie Claire

My time at the Guess store over and the night still young, I decided to check out the H&M party at The Standard Hotel and its looks like I wasn’t the only person that had the same idea as I spotted a few faces from the Guess party.  The rooftop was perfect for the evening. The Standard Hotel which over looks the High Line has amazing views.

Anyways, after some time I hear the crowd buzzing that someone big is going to come through.  Who could it be? I thought but then I quickly got distracted by a cupcake. Remember I love food.  So, I had forgotten all about the “big” guests until I saw Kanye West Future ex-wife Amber Rose. I mean its so easy to spot her in her Sunday best. And, I all kept of thinking, Amber is following me? Though, I know she is not.

After the busy party at Guess it was great to come to an H&M party for a chill ending to a great evening. most of women seem to be catching up with friends and just taking a chill night out.

Pictures of event

You’re invited! Stay ahead of the crowd in the style stake this summer and treat yourself with the buy-now love-for-ever statement jewelry at Swarovski CRYSTALLIZED™.

Swarovski CRYSTALLIZED™ is the new concept store and customizable jewelry line from Swarovski. Take your pick from a scintillating range of customizable and on-trend jewelry pieces, as well as exquisite designer collections, all make with CRYSTALLIZED™ – Swarovski Elements.

Swarovski CRYSTALLIZED™ will be bringing guests up-to-date with the latest seasonal trends and design experts will show you how to use crystals to personalize your summer essentials. In addition you will be introduced to your personal toy-box. Individualize bracelets and necklaces with endless styles, shapes, colours and sizes. Time to play!

Guests will be treated to champagne, canapés, and a free gift, plus 15% off the entire collection.*

RSVP here by mail or call 212 966 3322.
Book early to avoid disappointment as spaces are limited!

Location:
Swarovski CRYSTALLIZED™ New York
499 Broadway (opposite Bloomingdale’s)
New York City
Date:
22 July, 2009
Time:
6.00 – 9.00 pm